There is no logic in spending a fortune to get a website designed if it does not feature on the first two search result pages of popular search engines like Google. Search Engine Optimisation (SEO) is the answer to get top rankings for your website by attracting more targeted web traffic.
Following are top three SEO tips that tell you how to increase web traffic to your website:
Tip 1: Keyword Research
The process of SEO starts with extensive keyword research. This work requires patience, intelligent calculations and analysis.
You should use the best tools available for keyword research for a strong SEO, like Google Keyword Tool, Google Insight and Suggestions, etc. Browse the internet, and you will get find the exact number of monthly searches on Google Keyword Tool. Once you get them, you should do the following:
- Download all of them on an Excel sheet.
- Select the keywords that match your website’s content.
- Sort them by daily searches.
Tip 2: Original Content
For a Live Web Page, SEO based content writing is the best element. Potential clients love to read original, informative and quality content on the net. A good quality and smart SEO content contains the right balance of SEO keywords throughout the content. Usually, the percentage of keywords used should range between 5% – 6%.
Start your content with the most important keyword and use 2-3 keywords throughout the content.
Tip 3: Web Page Optimisation
Most of the potential customers read the HTML of the web page; therefore, more emphasis should be placed on them. This will help you guide the internet crawlers to the right areas of the website. Try to put the keywords in the title, description and in keyword area. Do not forget to add good quality H1 and H6 tags using the keywords.
Incorporate the above mentioned SEO tips in your daily SEO work and experience the change!